Marketing, Outreach & Communications

E-communications / Communication Audits

If you feel that you are missing the boat when it comes to using the internet to tell your organization’s story, fundraise, coordinate volunteers, or even to communicate with your staff and board, do good Consulting can get you sailing straight. In today’s electronic age, the internet can be an extremely cost-effective way to communicate with your membership, solidify donor relations, cultivate volunteers, and even work with clients. If you feel like you are falling short in this area, let do good Consulting help you with a comprehensive communications audit to find your organization easy-to-use, cost effective ways of maximizing this resource.

Storytelling

If you feel that your newsletters, fundraising letters, speeches, and press releases are laden with statistics and figures that put your audience to sleep, let do good Consulting help you uncover the art of storytelling in non-profit communications. Learn to touch emotions, change attitudes, raise more money, and win over audiences. Have readers turning pages for more, donors increasing their support, and audiences – including the media – engrossed.

Unified and Focused Messaging

In this age of advertising saturation, staying on message – and hammering that message home – has never been more important. Did you know that people need to hear something as many as eight times before they actually "listen" to the message? People are bombarded with messages, communications, and ads of all sorts every day. Getting your message out – and having it stick – has never been more difficult. If you feel that your organization’s message is getting lost in the swirl of marketing or that organizational representatives are having a hard time understanding the concept of unified messages, let do good Consulting work to get you back on track.

Media Relations

Despite increasing use of the internet, people still do pay attention to mainstream network news. Building and sustaining relationships with the media is a key component to any solid non-profit communications strategy. If you do not have your community’s main media connections in your speed dial and database, you are missing a great opportunity to reach the masses with important information on your work. do good Consulting can train your organization to be media-savvy: from understanding media processes and audiences, to planning knock-’em-dead media campaigns and press conferences, to writing compelling press releases, to learning to ‘pitch’ stories to reporters, to creating and amplifying a clear message.

Marketing & Outreach Basics Training Sessions

As organizations compete for public support, financial resources, and even volunteers, any chance to tell your organization's story is a chance to help engage an audience with your cause. Every day, thousands of worthy groups compete for time in the limelight and a chance to have their voice heard. How do you compete?  

do good's marketing & outreach training sessions are geared towards board members, program staff, and others in your organization who seek to increase their skills and participation in your public relations efforts. You will learn to identify ideal target audiences, effective low-cost techniques to reach new and existing audiences, better understand how people listen and learn, analyze your current efforts for impact, and understand the value and impact storytelling can have on your efforts. Participants will talk away with new energy and skills that empower them to take a more active role in your organization’s public relations efforts.

 

Services >> Marketing, Outreach & Communications

“Our regular volunteers are tapped out. How can we grab the attention of new ones?”

“We need help expressing the impact our work has on the community.”

“We would like to use our website and email more effectively to communicate to members, but don't know where to start.”