Marketing, Communications, & Outreach Resources

Champaign County Community Resource Guide (PDF)

Champaign County Community Media Directory 2008: This handy guide contains a listing of the print and broadcast media in and around Champaign County, Illinois. Created as a community service project of the Media Committee of the Human Services Council of Champaign County, with contributions from Carle Foundation’s Public Relations Department. Download the Community Media Directory here, or go to the HelpSource website at www.helpsource.org

Working With the Media (PDF)

by Laura Huth, do good Consulting

A customized guide created by do good Consulting. As a non-profit leader, your opinions and thought will often be sought by the media and colleagues, elected officials, students, and community members. Learn to be an effective spokesperson and work with the media in this handy 12-page guide.

Five Simple Ways to Improve Outreach At Your Organization (PDF)

by Laura Huth, do good Consulting

Outreach to the public is an essential part of growing your organization’s ranks of supporters, volunteers, and clients. If you do not have an organizational outreach plan, it is time to create one. In the mean time, here are some great quick tips to help with your outreach to the public and spreading the word of what your organization does to the community.

Front Door Public Relations (PDF)

by do good Consulting

Front door public relations includes those seemingly meaningless day-today
interactions that take place during the course of doing business. It is
often through these casual, incidental, and unplanned day-to-day
encounters that the value, worth, and significance of an organization is
perceived by the public, the media, or even current members. This article contains some tips to ensure you build a good impression of your organization.

Your Website: An Investment Worth Making (PDF)

by Rachel Weber, friend of do good Consulting

Did you know that approximately 40% of people who receive information about your organization through things like mailed appeals, newsletters, or on the news go to the Web to research your organization? What does your website say about your group? Is it time for an investment?

Writing A Great Press Release (PDF)

by Laura Huth, do good Consulting

A press release is a tool used to let the media know about an important event, a new program or service, new staff members, or other important achievements. There is a certain art to writing a press release so that they stand out among the hundreds (or thousands) of other such releases a media outlet gets on any given day. Try these tips in this article for writing your next press release.

Publish-A-Letter

Have an opinion? Want to write letters to the editor to newspapers or magazines anywhere in the world? Don’t know where to begin? Try www.publishaletter.com, where in just a few clicks, your letter will be on its way to the editors of the papers of your choice. Even if it’s not printed in those papers, it will be printed at www.publishaletter.com, where the whole world can read it, comment on, and get the discussion going. Now that’s letters to the editor made easy.

Resources >> Marketing, Communications, & Outreach