Marketing, Communications & Outreach


do good Consulting offers a variety of Marketing, Communications and Outreach services for nonprofit organizations.

Laura really delivers when it comes to nonprofit marketing and communications, bringing a compelling and diverse background in the nonprofit world. She’s a recognized storyteller, does design work and photography, writes, trains, and plans. She’s high energy, practical, and clever. And she cares.
From new website copy to an updated brochure to a fundraising letter to a board training, tell her what you need and she’ll create a custom plan to get you where you need to be. Laura‘s got you covered.

 

Marketing & Outreach Workshops

Laura really delivers when it comes to training your group to do good even better. Her philosophy is both to help you and train you in doing the work that needs to be done by bringing you low-cost, high-impact techniques that really work to help your group be a leader in your field.

Laura leads high-impact interactive workshops and trainings that are perfect for board members, staff, and volunteers. These sessions blend discussion and small group activities, individual reflection and work, as well as personal action planning to give your staff, volunteers, and board members the information and motivation they need to be successful in being strong cheerleaders and ambassadors for your cause.

Attend one of her marketing and communications workshops for a couple hours, a half a day, or even a full day and you’ll leave filled with new ideas and energy, ready to dig into new ways of reaching out through storytelling, the media, photography and videos, public speaking, written communications, public relations, and online channels.

 

Storytelling & Storytelling Training

In your line of work, you can numb ’em with numbers or you can snag ’em with stories. A clever combination of both can steal donors’ hearts while delivering confidence to boost donations and volunteerism.

Storytelling is one of the most effective ways to engage audiences and here Laura really shines. She recognizes that storytelling is a talent not all possess. Fortunately she does. She’s an accomplished storyteller and writer (and even a photographer) who knows what it takes to make your work, clients, services, and impacts sing to your community and your audiences.

From fundraising letters to presentations to websites to newsletters to press releases, Laura can help you touch emotions, change attitudes, raise more money, and win over audiences using the stories of your work, your team, and your impacts.

 

Design & Website Upgrades

Strong visual communications have never been more important in staying competitive in the nonprofit world. Gone are the days of clip art, dated and dusty logos, piecemeal websites, and tri-fold brochures.

Laura can deliver an array of design needs for your team. Her specialties include eye-catching printed materials like brochures, event programs, and collateral needs (e.g., magnets). She can also give your letterhead and business cards a facelift. She also does amazing work in writing copy for online needs, including enewsletters, websites, and social media content.

She doesn’t do anything half-way. Her work is striking. It’s compelling. It’s clear. And it’s sophisticated. So whatever you need to say, wherever you need to say it, Laura has you covered.

 

Media & Government Relations

Building and sustaining relationships with the media and elected officials is integral to solid nonprofit communications and growth. Along with other strong communications efforts, these connections put you ahead of the pack with a network of high-value influencers connected to the masses that can dramatically magnify organizational efforts.

Laura brings decades of experience working with the media and developing media campaigns, pitching stories, writing press releases, running press conferences, and with on-air, taped, and live appearances.

She’s even served in elected office, providing you with unique and high-value input and training on navigating complicated bureaucracies, interfacing with staff and elected officials, and effectively lobbying and campaigning to promote your cause.

If you’re looking to get more media- and government-savvy, Laura can deliver. From pitching stories to press releases to press conferences and from city hall to Capitol Hill, Laura’s got you covered.

 

Other Customized Marketing & Communications Services

Laura’s nonprofit work is all custom to your group’s needs. If you don’t see what you need here, contact her. She’s most interested in getting you what you need and helping you raise the visibility you need to fuel your mission and drive your success. She’ll work with you on a custom plan that fits your organization’s needs and budget.

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